Ahh, the old adage. I don’t even have to repeat it to you, and you wanna know why? Because so freaking many people say it.
It’s just another one of those things that make independent publishers like yours truly lose sleep at night and go into mania. And, y’know? That doesn’t leave much time for obtaining sustenance, being a person, functioning in society, writing back your penpals (I think I owe some people an apology)… things of that nature.